Food Marketing Goes Healthy
The “green” trend seems to be expanding into all industries. Marketers focus on the health value of foods, and consumers …Continue reading »
View ArticleMisleading Claims about “Local” Products
A locavore eats only foods produced within that consumer’s locale or region, in an attempt to support local farmers and …Continue reading »
View ArticleThe Gatorade Flop-Sweats
Pepsi Co. may be a well-diversified, international conglomerate, but that does not mean it is immune to missteps. Its 2001 …Continue reading »
View ArticleIs It Time for a New Nickname for Whole Foods?
Whole Foods, which sells premium grocery items, has suffered from a nickname that mocks its high prices: Whole Paycheck. As …Continue reading »
View ArticleTime to Watch, but No Time to Prepare Food
Imagine settling in, after a long day, to watch some of your favorite shows on Bravo, like Top Chef. It’s …Continue reading »
View ArticleMore Research into Food Labels
In the ongoing battle against obesity in the United States, perceptions about responsibility have expanded beyond the overweight consumer to …Continue reading »
View ArticleTwo Lines, One Company: Pepsi Healthy and Pepsi Junk
The next time you eat Doritos for dinner, perhaps you can claim you did it because you’re really watching what …Continue reading »
View ArticleHectic Morning? Try Some Oatmeal!
Ah breakfast. It’s the most important meal of the day, and yet most of us just grab at whatever cold …Continue reading »
View ArticleWalmart Joins the Healthy Food Movement
Michelle Obama has made healthy eating one of her signature causes. One of the first places she turned to find …Continue reading »
View ArticleIs Your Food As Natural as You Think?
Natural (adj.) 1. Of or arising from nature; in accordance with what is found or expected in nature. 2. Produced …Continue reading »
View ArticleDid You Hit the Weights or Swim a Lap Today? Your University Wants to...
When universities and colleges announce the opening of a new sports facility or recreational center, students might feel reassured that …Continue reading →
View ArticleFree Fruit for Children: What Could Go Wrong?
Childhood obesity is a serious and global problem. For parents, shopping with hungry kids who demand sugary snacks sometimes might …Continue reading →
View ArticleThe Apple Watch Series 4: What Makes It Different from Previous Versions?
When Apple introduces new versions of its innovative, popular products, it often highlights design improvements. And though the latest Apple …Continue reading →
View ArticleWearables that Want Your Sweat to Improve Your Service Access
As we have discussed previously, the latest version of the Apple Watch offers novel and cutting-edge capabilities for measuring various …Continue reading →
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